<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Stronico - Steroids for Networking &#187; theory</title>
	<atom:link href="http://blog.stronico.com/category/theory/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.stronico.com</link>
	<description>Building the Address Book that Works With Your Brain</description>
	<lastBuildDate>Wed, 08 Sep 2010 02:27:00 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How I engineer my life for maximum productivity</title>
		<link>http://blog.stronico.com/2010/05/how-i-engineer-my-life-for-maximum-productivity/</link>
		<comments>http://blog.stronico.com/2010/05/how-i-engineer-my-life-for-maximum-productivity/#comments</comments>
		<pubDate>Mon, 10 May 2010 17:52:25 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Biz]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=424</guid>
		<description><![CDATA[<p><a title="Keep Out Experiment In Progress" href="http://www.flickr.com/photos/44124348109@N01/2798315677/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm4.static.flickr.com/3188/2798315677_15d193b139_m.jpg" border="0" alt="Keep Out Experiment In Progress" width="240" height="183" /></a>So far 2010 has been the year of gradual improvements in life, health and productivity.  I made most of these changes based on what I learned in <a href="http://blog.stronico.com/2010/05/everyone-should-read-brain-rules-by-john-medina/">Brain Rules</a>.  Here is a snapshot of my changes so far:</p>
<p><a href="http://blog.stronico.com/2010/05/how-i-engineer-my-life-for-maximum-productivity/" class="more-link">Read more on How I engineer my life for maximum productivity&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=424&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="Keep Out Experiment In Progress" href="http://www.flickr.com/photos/44124348109@N01/2798315677/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm4.static.flickr.com/3188/2798315677_15d193b139_m.jpg" border="0" alt="Keep Out Experiment In Progress" width="240" height="183" /></a>So far 2010 has been the year of gradual improvements in life, health and productivity.  I made most of these changes based on what I learned in <a href="http://blog.stronico.com/2010/05/everyone-should-read-brain-rules-by-john-medina/">Brain Rules</a>.  Here is a snapshot of my changes so far:</p>
<p><strong>General Improvements:</strong></p>
<ul>
<li>No more smoking (though it did take two months to get my concentration back)</li>
<li>8 hours of sleep per night (up from 6)</li>
<li>Minimal alcohol consumption (I never drank that much, but I now drink alcohol once a month or less.  I think I&#8217;m more sensitive to sugars than anything else)</li>
<li>Six hours or more of intense aerobic exercise a week cycling, and 11 of mild exercise (walking the new dog).    I think I&#8217;m close to the optimal level of physical activity for maximum brain function.</li>
</ul>
<p><strong>Workplace Improvements<span id="more-424"></span><br />
</strong></p>
<ul>
<li>I have  strong &#8220;Owl&#8221; <a href="http://en.wikipedia.org/wiki/Chronotype" target="_blank">Chronotype</a> and I now work with that.  I wake up later and work later than previously.</li>
<li>I discovered my peak creative production hours (defined loosely as the hours where my brain maximizes my <a href="http://en.wikipedia.org/wiki/Working_memory" target="_blank">working memory</a>) and schedule my hardest work in those hours.  The hours are between 2:00 and 5:00 PM, just fyi.  I do the less creative work in the non-peak hours (such as accounting, tech support, email, etc)</li>
<li>I use the <a href="http://www.pomodorotechnique.com/" target="_blank">Pomodoro Technique</a> for everything these days.  I use this <a href="http://e.ggtimer.com/pomodoro" target="_blank">online timer</a>.\</li>
<li>The phone, email, Twitter, etc are turned off while I&#8217;m working, the door is closed and the dogs are outside.</li>
<li>I describe everything I&#8217;m trying to do (via the Pomodoro Technique) in writing before I actually do the work.</li>
</ul>
<p>So far the results impress me.  I work slightly less, but I produce more per hour and I feel less stress or anxiety than I did before I started.</p>
<p>What should I try next?  I still consume legendary amounts of caffeine, and my desk and office are far too messy, but what else besides that?</p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="jurvetson" href="http://www.flickr.com/photos/44124348109@N01/2798315677/" target="_blank">jurvetson</a></small></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=424&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/05/how-i-engineer-my-life-for-maximum-productivity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Everyone should read Brain Rules by John Medina</title>
		<link>http://blog.stronico.com/2010/05/everyone-should-read-brain-rules-by-john-medina/</link>
		<comments>http://blog.stronico.com/2010/05/everyone-should-read-brain-rules-by-john-medina/#comments</comments>
		<pubDate>Mon, 03 May 2010 20:23:32 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Sentiment]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[wetware]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=412</guid>
		<description><![CDATA[<p><a title="Brain Coral" href="http://www.flickr.com/photos/40467171@N00/149047693/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm1.static.flickr.com/49/149047693_d7f3917687_m.jpg" border="0" alt="Brain Coral" width="240" height="211" /></a>Several months ago I finished reading <a href="http://www.amazon.com/Brain-Rules-Principles-Surviving-Thriving/dp/0979777747/ref=sr_1_1?ie=UTF8&#38;s=books&#38;qid=1272910797&#38;sr=8-1" target="_blank">Brain Rules by John Medina</a> and I&#8217;ve been raving about it ever since.  Medina is a noted brain researcher and the book contains the 12 things he wishes the lay public knew.</p>
<p><a href="http://blog.stronico.com/2010/05/everyone-should-read-brain-rules-by-john-medina/" class="more-link">Read more on Everyone should read Brain Rules by John Medina&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=412&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="Brain Coral" href="http://www.flickr.com/photos/40467171@N00/149047693/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm1.static.flickr.com/49/149047693_d7f3917687_m.jpg" border="0" alt="Brain Coral" width="240" height="211" /></a>Several months ago I finished reading <a href="http://www.amazon.com/Brain-Rules-Principles-Surviving-Thriving/dp/0979777747/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1272910797&amp;sr=8-1" target="_blank">Brain Rules by John Medina</a> and I&#8217;ve been raving about it ever since.  Medina is a noted brain researcher and the book contains the 12 things he wishes the lay public knew.</p>
<p>The 12 things (with my notes in bold and italic)</p>
<ol>
<li>EXERCISE | Rule #1: Exercise boosts brain power. &#8211; <em><strong>The most important chapter.  Short version &#8211; if you exercise your brain will be smarter and it won&#8217;t get dementia.  I&#8217;ve put this to the test, and I am more focused with exercise than without.</strong></em></li>
<li>SURVIVAL | Rule #2: The human brain evolved, too. &#8211; <em><strong>Not that memorable, good background information.</strong></em></li>
<li>WIRING | Rule #3: Every brain is wired differently.- <em><strong>Not that memorable, good background information.</strong></em></li>
<li>ATTENTION | Rule #4: We don&#8217;t pay attention to boring things.- <em><strong>Intuitive,  and general background information</strong></em></li>
<li>SHORT-TERM MEMORY | Rule #5: Repeat to remember. &#8211; <em><strong>Important, counter intuitive info on memory.</strong></em></li>
<li>LONG-TERM MEMORY | Rule #6: Remember to repeat.- <em><strong>Important, counter intuitive info on memory.</strong></em></li>
<li>SLEEP | Rule #7: Sleep well, think well. &#8211; <em><strong>The second most informative chapter.  I had always thought of sleep as a time of rest, it turns out to be a very active process for the brain.   Sleep is when the brain cleans and restocks itself.</strong></em></li>
<li>STRESS | Rule #8: Stressed brains don&#8217;t learn the same way. &#8211; <em><strong>I had no idea that stress was the physical reaction that it is.  This is the third most important chapter.</strong></em></li>
<li>SENSORY INTEGRATION | Rule #9: Stimulate more of the senses. &#8211; <em><strong>Good advice for graphic designers.</strong></em></li>
<li>VISION | Rule #10: Vision trumps all other senses. &#8211;  <em><strong>mostly background information.</strong></em></li>
<li>GENDER | Rule #11: Male and female brains are different . &#8211; <em><strong>we knew this already, but Medina tells us how male and female brains differ.</strong></em></li>
<li>EXPLORATION | Rule #12: We are powerful and natural explorers.<strong> &#8211;  <em><strong>mostly background information.</strong></em></strong></li>
</ol>
<p>From this book I have made the following changes in life <span id="more-412"></span></p>
<ul>
<li>I am distance cycling again</li>
<li>I sleep eight hours or more per night</li>
<li>I structure presentations differently (in accordance with the memory chapters).</li>
<li>When I do graphic and information design I use more graphics and less text</li>
</ul>
<p>After reading this book I life a more positive, more effective, and less stressful life.  Thank you Dr Medina.</p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="laszlo-photo" href="http://www.flickr.com/photos/40467171@N00/149047693/" target="_blank">laszlo-photo</a></small></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=412&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/05/everyone-should-read-brain-rules-by-john-medina/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is an Ivy League education pointless for creative people?</title>
		<link>http://blog.stronico.com/2010/04/is-an-ivy-league-education-pointless-for-creative-people/</link>
		<comments>http://blog.stronico.com/2010/04/is-an-ivy-league-education-pointless-for-creative-people/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:00:47 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Biz]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=408</guid>
		<description><![CDATA[<p>I<a title="VE•RI•TAS" href="http://www.flickr.com/photos/88929764@N00/4126074693/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm3.static.flickr.com/2593/4126074693_6b4efa994f_m.jpg" border="0" alt="VE•RI•TAS" width="240" height="240" /></a> came across some of <a href="http://www.theatlantic.com/national/archive/2010/04/where-to-buy-where-to-rent/39661/" target="_blank">Richard Florida&#8217;s work online yesterday</a> (Florida is the author of &#8220;The Creative Class&#8221; and the creator of the notion that creative people should self-segregate) and I began wondering: <em><strong>why do Ivy League institutions produce so few creative people?</strong></em> <span id="more-408"></span></p>
<p><a href="http://blog.stronico.com/2010/04/is-an-ivy-league-education-pointless-for-creative-people/" class="more-link">Read more on Is an Ivy League education pointless for creative people?&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=408&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p>I<a title="VE•RI•TAS" href="http://www.flickr.com/photos/88929764@N00/4126074693/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm3.static.flickr.com/2593/4126074693_6b4efa994f_m.jpg" border="0" alt="VE•RI•TAS" width="240" height="240" /></a> came across some of <a href="http://www.theatlantic.com/national/archive/2010/04/where-to-buy-where-to-rent/39661/" target="_blank">Richard Florida&#8217;s work online yesterday</a> (Florida is the author of &#8220;The Creative Class&#8221; and the creator of the notion that creative people should self-segregate) and I began wondering: <em><strong>why do Ivy League institutions produce so few creative people?</strong></em> <span id="more-408"></span></p>
<p>When I hear an interview with someone who attended a &#8220;top-tier&#8221;, &#8220;elite&#8221;, or &#8220;Ivy League&#8221; university all the graduate ever seems to mention are the connections they obtained while attending the university.  Ivy League graduates also point out that there is no other place they could have made such connections.  The quality of the education goes unmentioned.  As I am creating a <a href="http://www.stronico.com" target="_blank">web startup based on connections</a>, connection making institutions fascinate me, but I wonder about the educational value of these institutions.  The institutions select their graduates by exclusive criteria by an measure, but for fields that are not connection based (I am defining connection based fields as government, politics, American big business and the like) I can&#8217;t recall that many Ivy League graduates.</p>
<p>I&#8217;ve been trying to think of musicians, authors, comedians, software developers and bootstrapped entrepreneurs who attended elite American universities and I&#8217;m coming up with very few names.  Are these schools just self-selected connection factories?  Stressing connections over education may well be a more productive strategy for our networked society.  Do Ivy League universities spend much time on teaching the fundamentals of their degrees?  My brushes with Ivy League graduates in the business world (this is quite a small sample mind you) have generated the following observations:</p>
<ul>
<li>The Ivy Leaguer will always tell you where he or she attended college with no prompting.</li>
<li>The Ivy Leaguer will always be young for the position he or she is in</li>
<li>The Ivy Leaguer will not seem particularly competent at the position</li>
<li>The Ivy Leaguer will name drop like crazy</li>
<li>The Ivy Leaguer will mangle the concepts of &#8220;Tactics&#8221; and &#8220;Strategy&#8221; to avoid specifics of their ideas</li>
</ul>
<p>Perhaps creative people don&#8217;t need college at all (my thought), or if they do, they don&#8217;t mention it anywhere near as much.  The status given to Ivy League institutions could just be a magnifier of that fact.</p>
<p>Just random thoughts on a Thursday morning.</p>
<p><small><a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by-sa/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="rawheadrex" href="http://www.flickr.com/photos/88929764@N00/4126074693/" target="_blank">rawheadrex</a></small></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=408&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/04/is-an-ivy-league-education-pointless-for-creative-people/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The three types of wealth &#8211; Money, Time, and Clan</title>
		<link>http://blog.stronico.com/2010/04/the-three-types-of-wealth-money-time-and-clan/</link>
		<comments>http://blog.stronico.com/2010/04/the-three-types-of-wealth-money-time-and-clan/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 18:36:11 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[wetware]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=392</guid>
		<description><![CDATA[<p><a title="Contando Dinheiro" href="http://www.flickr.com/photos/72236935@N00/8374626/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm1.static.flickr.com/4/8374626_e1b5dfd64a_m.jpg" border="0" alt="Contando Dinheiro" width="240" height="180" /></a>After reading this article on the <a href="http://mediacommons.futureofthebook.org/content/cultivated-play-farmville" target="_blank">phenomenon of Farmville</a> I revised my notions of wealth.  I previously categorized wealth in the following two ways:</p>
<ul>
<li>Owning Money &#8211; how much money do you have in the bank account, or can be converted to cash quickly.  Most people regard money wealth as the only wealth</li>
</ul>
<p><a href="http://blog.stronico.com/2010/04/the-three-types-of-wealth-money-time-and-clan/" class="more-link">Read more on The three types of wealth &#8211; Money, Time, and Clan&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=392&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="Contando Dinheiro" href="http://www.flickr.com/photos/72236935@N00/8374626/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm1.static.flickr.com/4/8374626_e1b5dfd64a_m.jpg" border="0" alt="Contando Dinheiro" width="240" height="180" /></a>After reading this article on the <a href="http://mediacommons.futureofthebook.org/content/cultivated-play-farmville" target="_blank">phenomenon of Farmville</a> I revised my notions of wealth.  I previously categorized wealth in the following two ways:</p>
<ul>
<li>Owning Money &#8211; how much money do you have in the bank account, or can be converted to cash quickly.  Most people regard money wealth as the only wealth</li>
<li>Owning Time &#8211; How much time do you have in the average week/month/year that is under your control?  Do you spend 90 hours a week working in a job you hate?   Do you spend 30 hours a week doing housework, maintaining electronic gear, smiling at people you don&#8217;t care about, or commuting?   If so, you possess little time, no matter how much money you can spend.  <a href="http://www.fourhourworkweek.com/" target="_self">Tim Ferriss</a> is the best explainer of this notion.  Read his blog (and book).  (I include  his book, <a href="http://www.amazon.com/gp/product/0307465357?ie=UTF8&amp;tag=offsitoftimfe-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0307465357" target="_blank">The Four Hour Workweek</a> on my all time top ten list of books.  I intend to write a time-wealth calculator at some point.)</li>
</ul>
<p>Up until reading the Farmville article I limited my definitions of wealth to the above two categories.  Reading the article crystallized my notion of clan wealth.</p>
<p>Please note, I&#8217;m using the Southern American definition of Clan, which <em>I define as a group of people related by blood, marriage, friendship, or history of friendship which has an intricate network of mutual obligations and debts and acts as one unit on divisive issues</em>.  (Please also note, nothing in this post relates to the KKK).  In American pop history the <a href="http://en.wikipedia.org/wiki/Hatfield-McCoy_feud" target="_blank">Hatfield and the McCoy groups</a> serve as the best example of clans.</p>
<p><span id="more-392"></span>I define Clan wealth as membership and position in the clan.    Clan Wealth is a product of relative position within the group times the overall strength of the clan as a whole.  Someone rich in clan wealth would be someone able to make decisions for a powerful group of people, much like <a href="http://en.wikipedia.org/wiki/Joseph_Kennedy" target="_blank">Joseph Kennedy</a>.  IIRC Tim Ferris writes about this in his book, but he defines clan membership as a means to the other forms of wealth, i.e. a tool, not wealth in and of itself.  The Farmville essay delves deeper into the inner workings of mutual obligations.  I do not intend to invest many resources into this version of wealth, but quiet millions of people are investing their time and money (the other two forms) into developing clan wealth right now.</p>
<p>More thoughts on this to come I&#8217;m sure.</p>
<p>Update: 4-27-2010 corrected link</p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Jeff Belmonte" href="http://www.flickr.com/photos/72236935@N00/8374626/" target="_blank">Jeff Belmonte</a></small></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=392&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/04/the-three-types-of-wealth-money-time-and-clan/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lessons from Joseph Kennedy</title>
		<link>http://blog.stronico.com/2010/04/lessons-from-joseph-kennedy/</link>
		<comments>http://blog.stronico.com/2010/04/lessons-from-joseph-kennedy/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 12:47:21 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Biz]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[wetware]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=367</guid>
		<description><![CDATA[<p><a href="http://blog.stronico.com/wp-content/uploads/2010/04/JPK_Photo.jpg"><img class="alignright size-medium wp-image-368" title="JPK_Photo" src="http://blog.stronico.com/wp-content/uploads/2010/04/JPK_Photo-300x208.jpg" alt="" width="300" height="208" /></a>I read the <a href="http://en.wikipedia.org/wiki/Joseph_Kennedy" target="_blank">Wikipedia entry on Joseph Kennedy</a> (JFK and Ted&#8217;s father) and his business life fascinated me.  Particularly I was struck by the following passage (describing his time in the stock market in the Great Crash) as :</p>
<p><a href="http://blog.stronico.com/2010/04/lessons-from-joseph-kennedy/" class="more-link">Read more on Lessons from Joseph Kennedy&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=367&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.stronico.com/wp-content/uploads/2010/04/JPK_Photo.jpg"><img class="alignright size-medium wp-image-368" title="JPK_Photo" src="http://blog.stronico.com/wp-content/uploads/2010/04/JPK_Photo-300x208.jpg" alt="" width="300" height="208" /></a>I read the <a href="http://en.wikipedia.org/wiki/Joseph_Kennedy" target="_blank">Wikipedia entry on Joseph Kennedy</a> (JFK and Ted&#8217;s father) and his business life fascinated me.  Particularly I was struck by the following passage (describing his time in the stock market in the Great Crash) as :</p>
<blockquote><p>Kennedy survived the crash &#8220;because he possessed a passion for facts, a complete lack of sentiment and a marvelous sense of timing.&#8221;</p></blockquote>
<p>The above tendencies are usually descibed as &#8220;shrewd&#8221;, but it is informative to see the tendencies listed out like that.<span id="more-367"></span></p>
<p>The article mentions information monopolies and private intelligence services as well.    Federal regulators call what Kennedy (and others) did insider trading these days but economists call it &#8220;asymmetrical information&#8221;, i.e. information you have that other people don&#8217;t.  In the stock market such information is a regulated good, but everywhere else people call  asymmetrical information an essential part of  sales and marketing.  You (by definition) have more information about your product and customers than your competition and those facts define opportunity.</p>
<p>I see Stronico as a &#8220;wetware&#8221; application, i.e. a brain helper you can use to organize information in meaningful ways.  By being able to visualize your social network you should be able to see opportunities that you would otherwise not be able to see.  Granted, in Joseph Kennedy&#8217;s case it was information on publicly held companies and their stock prices, in the Stronico user&#8217;s case it would be the purchasing manager at XYZ Co needs a new water system, but Stronico serves as an informal intelligence system, populated by your day to day experiences.  Time to tweak some marketing&#8230;</p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=367&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/04/lessons-from-joseph-kennedy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Turner Rule in Marketing and Branding</title>
		<link>http://blog.stronico.com/2010/04/the-turner-rule-in-marketing-and-branding/</link>
		<comments>http://blog.stronico.com/2010/04/the-turner-rule-in-marketing-and-branding/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:46:05 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Atlanta]]></category>
		<category><![CDATA[Biz]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Ted Turner]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=361</guid>
		<description><![CDATA[<p><a title="good times" href="http://www.flickr.com/photos/61237118@N00/2634894469/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm4.static.flickr.com/3024/2634894469_dcc9e65ac6_m.jpg" border="0" alt="good times" width="159" height="240" /></a>Over the years I have met many alumni of the Turner Empire (CNN/Turner Broadcasting/Turner Enterprises/WCW/TBS/Braves/Hawks, etc) and most of them have told me some version of the following story.</p>
<p>[Setup - In the early days of CNN and Turner Broadcasting Ted Turner would prowl his office building and drop in unannounced into random meetings.   One day he walked into a meeting where people were planning a cross-channel week-long special on dinosaurs]<span id="more-361"></span></p>
<p><a href="http://blog.stronico.com/2010/04/the-turner-rule-in-marketing-and-branding/" class="more-link">Read more on The Turner Rule in Marketing and Branding&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=361&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="good times" href="http://www.flickr.com/photos/61237118@N00/2634894469/" target="_blank"><img class="alignright" style="border: 0px initial initial;" src="http://farm4.static.flickr.com/3024/2634894469_dcc9e65ac6_m.jpg" border="0" alt="good times" width="159" height="240" /></a>Over the years I have met many alumni of the Turner Empire (CNN/Turner Broadcasting/Turner Enterprises/WCW/TBS/Braves/Hawks, etc) and most of them have told me some version of the following story.</p>
<p>[Setup - In the early days of CNN and Turner Broadcasting Ted Turner would prowl his office building and drop in unannounced into random meetings.   One day he walked into a meeting where people were planning a cross-channel week-long special on dinosaurs]<span id="more-361"></span></p>
<blockquote><p><strong>Speaker</strong> &#8211; &#8220;Okay &#8211; now all we need to do now is come up with the name.&#8221;</p>
<p><strong>[Assembled marketing people]</strong> &#8211; &#8220;Prehistoric Times&#8221;, &#8220;Before the Comet&#8221;, &#8220;Things That Walked Tall&#8221;, etc, etc</p>
<p>Slowly Ted Turner raises his hand.</p>
<p><strong>Speaker (nervously)</strong> &#8211; &#8220;Yes Mr Turner&#8221;</p>
<p><strong>Ted Turner:</strong> &#8220;Why don&#8217;t you call it &#8220;<strong><em>Dinosaur</em></strong>&#8221;</p>
<p><strong>Speaker (nervously)</strong> &#8211; &#8220;Well, Mr Turner, we were looking to convey a bigger brand and feel than simply calling it dinosaur.  Does anyone else have any other ideas?&#8221;</p>
<p>[Assembled marketing people] &#8211; &#8220;A Different Kind of Tail&#8221;, &#8220;Some Were Vegetarians&#8221;, &#8220;Jurassic Park &#8211; For Real!&#8221;, etc, etc</p>
<p><strong>Ted Turner:</strong> &#8220;Why don&#8217;t you call it &#8220;<strong><em>Dinosaurs</em></strong>&#8221;</p>
<p><strong>Speaker (even more nervously)</strong> &#8211; &#8220;Mr Turner, that&#8217;s still not what we&#8217;re looking for.&#8221;</p>
<p><strong>Ted Turner:</strong> &#8220;About twenty years ago I started a cable news network.  You know what I called it?  Cable News Network!&#8221;</p>
<p>The marketing people named their special &#8220;<em><strong>Dinosaurs</strong></em>&#8220;</p></blockquote>
<p>In Sum: <em><strong>The Turner Rule: If  you cannot decide quickly on a marketing matter, just be obvious.</strong></em></p>
<p><span style="font-size: 11px;"><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="mil8" href="http://www.flickr.com/photos/61237118@N00/2634894469/" target="_blank">mil8</a></span></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=361&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/04/the-turner-rule-in-marketing-and-branding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ways to be smarter &#8211; I&#8217;ll be testing some of these soon</title>
		<link>http://blog.stronico.com/2010/03/ways-to-be-smarter-ill-be-testing-some-of-these-soon/</link>
		<comments>http://blog.stronico.com/2010/03/ways-to-be-smarter-ill-be-testing-some-of-these-soon/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:03:35 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=326</guid>
		<description><![CDATA[<p><a title="Inside" href="http://www.flickr.com/photos/34754790@N00/4006709/" target="_blank"><img src="http://farm1.static.flickr.com/4/4006709_1fb1633c41_m.jpg" border="0" alt="Inside" align="right" /></a><br />
Via some Twitter link I can no longer find, I stumbled across these two posts.</p>
<ul>
<li><a href="http://sites.google.com/site/thinkinginanutshell/nootropics">Nootropics: their effects, their risks, and where to get them</a> &#8211; I think I&#8217;ll be picking up some Thiamine and sticking with that, as the others seem a bit scary.  It is a fascinating bit of research though.  Nootropics are &#8220;Smart Drugs&#8221;</li>
</ul>
<p><a href="http://blog.stronico.com/2010/03/ways-to-be-smarter-ill-be-testing-some-of-these-soon/" class="more-link">Read more on Ways to be smarter &#8211; I&#8217;ll be testing some of these soon&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=326&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="Inside" href="http://www.flickr.com/photos/34754790@N00/4006709/" target="_blank"><img src="http://farm1.static.flickr.com/4/4006709_1fb1633c41_m.jpg" border="0" alt="Inside" align="right" /></a><br />
Via some Twitter link I can no longer find, I stumbled across these two posts.</p>
<ul>
<li><a href="http://sites.google.com/site/thinkinginanutshell/nootropics">Nootropics: their effects, their risks, and where to get them</a> &#8211; I think I&#8217;ll be picking up some Thiamine and sticking with that, as the others seem a bit scary.  It is a fascinating bit of research though.  Nootropics are &#8220;Smart Drugs&#8221;</li>
<li><a href="http://sites.google.com/site/thinkinginanutshell/how-to-get-smarter" target="_blank">How to get Smarter</a> &#8211; these are all fairly basic, but I intend to find some way to test them as part of my measuring everything possible campaign of 2010.</li>
</ul>
<p>The first link is far better than the first, but you should read them both.  Upgrade your wetware!</p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Andrew Mason" href="http://www.flickr.com/photos/34754790@N00/4006709/" target="_blank">Andrew Mason</a></small></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=326&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/03/ways-to-be-smarter-ill-be-testing-some-of-these-soon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thoughts on predictable software scheduling</title>
		<link>http://blog.stronico.com/2010/02/thoughts-on-predicable-software-scheduling/</link>
		<comments>http://blog.stronico.com/2010/02/thoughts-on-predicable-software-scheduling/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:23:09 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Biz]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Sentiment]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[dead hand]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=257</guid>
		<description><![CDATA[<p><a title="Schedule 2/6" href="http://www.flickr.com/photos/35034359460@N01/1317351630/" target="_blank"><img class="alignright" style="border: 0pt none;" src="http://farm2.static.flickr.com/1245/1317351630_d852fb6daf_m.jpg" border="0" alt="Schedule 2/6" width="240" height="180" /></a><br />
While pondering installing Visual Studio 2010, as well as thinking how all software is moving to a subscription basis, I had the thought &#8211; why not do two predictable releases a year?  The first release, say in January, would be whatever new features were in place by that date.  The second release, say in July, would be a pure performance and usability release, as the development team would spend half the year optimizing and tweaking the code, as well as fixing all bugs.  Any new &#8220;Features&#8221; would have at least six months to cook in the minds of the developers and would be implemented on a much stronger code base.<span id="more-257"></span></p>
<p><a href="http://blog.stronico.com/2010/02/thoughts-on-predicable-software-scheduling/" class="more-link">Read more on Thoughts on predictable software scheduling&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=257&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="Schedule 2/6" href="http://www.flickr.com/photos/35034359460@N01/1317351630/" target="_blank"><img class="alignright" style="border: 0pt none;" src="http://farm2.static.flickr.com/1245/1317351630_d852fb6daf_m.jpg" border="0" alt="Schedule 2/6" width="240" height="180" /></a><br />
While pondering installing Visual Studio 2010, as well as thinking how all software is moving to a subscription basis, I had the thought &#8211; why not do two predictable releases a year?  The first release, say in January, would be whatever new features were in place by that date.  The second release, say in July, would be a pure performance and usability release, as the development team would spend half the year optimizing and tweaking the code, as well as fixing all bugs.  Any new &#8220;Features&#8221; would have at least six months to cook in the minds of the developers and would be implemented on a much stronger code base.<span id="more-257"></span></p>
<p>For whatever reason I find this sort of open, public, rule based scheduling more appealing than the current approach most companies (including mine) follow.  As one must commit to software these days the process of development is important to my decision to buy in the first place.  I&#8217;m not sure I have any real reason to believe in this, but it would seem that this approach would be more likely to fix problems that actually exist, as well as resulting in greater usability.</p>
<p>In sum, the idea is that software scheduling should have the following characteristics</p>
<ul>
<li>Performance over new features</li>
<li>Separation of performance development and new feature development</li>
<li>Published scheduling</li>
<li>Transparency for timelines</li>
</ul>
<p>Thoughts?  This is actually close to Milton Friedman&#8217;s idea of a monetary rules to replace a gold standard, instead of monetary policy being arbitrarily set by the Federal Reserve.</p>
<p><small><a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Peter Kaminski" href="http://www.flickr.com/photos/35034359460@N01/1317351630/" target="_blank">Peter Kaminski</a></small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=257&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/02/thoughts-on-predicable-software-scheduling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global microbrands, free stuff, and a new idea</title>
		<link>http://blog.stronico.com/2010/02/global-microbrands-free-stuff-and-a-new-idea/</link>
		<comments>http://blog.stronico.com/2010/02/global-microbrands-free-stuff-and-a-new-idea/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:21:05 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[Future Features]]></category>
		<category><![CDATA[Stronico]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=232</guid>
		<description><![CDATA[<p><a title="gettin' lathed" href="http://www.flickr.com/photos/10687935@N04/3445278328/" target="_blank"><img class="alignright" style="border: 0pt none;" src="http://farm4.static.flickr.com/3313/3445278328_e8db3228e6.jpg" border="0" alt="gettin' lathed" width="500" height="425" /></a><br />
Last night I read <a href="http://gapingvoid.com/2010/01/27/global-microbrand-case-study-the-lights-jerky-company/">Hugh MacLeod of GapingVoid.com</a> on Global MicroBrands.  Today I had the thought that I need to establish a non-denominational reference site for social network theory to support <a href="http://www.stronico.com" target="_blank">Stronico</a>, as well as to help push the theoretical edges of the web application.  Then I remembered that I was going to do some turning on the new lathe tonight.</p>
<p><a href="http://blog.stronico.com/2010/02/global-microbrands-free-stuff-and-a-new-idea/" class="more-link">Read more on Global microbrands, free stuff, and a new idea&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=232&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p><a title="gettin' lathed" href="http://www.flickr.com/photos/10687935@N04/3445278328/" target="_blank"><img class="alignright" style="border: 0pt none;" src="http://farm4.static.flickr.com/3313/3445278328_e8db3228e6.jpg" border="0" alt="gettin' lathed" width="500" height="425" /></a><br />
Last night I read <a href="http://gapingvoid.com/2010/01/27/global-microbrand-case-study-the-lights-jerky-company/">Hugh MacLeod of GapingVoid.com</a> on Global MicroBrands.  Today I had the thought that I need to establish a non-denominational reference site for social network theory to support <a href="http://www.stronico.com" target="_blank">Stronico</a>, as well as to help push the theoretical edges of the web application.  Then I remembered that I was going to do some turning on the new lathe tonight.</p>
<p>Then I had the thoughts:<span id="more-232"></span></p>
<ol>
<li>Why not have a website (of course) where I could give away handmade prizes in exchange for information</li>
<li>The items made on the lathe&#8217;s would be one-offs, the best tip, tidbit, etc per month would win the price, which would probably be a gavel of some sort.</li>
<li>There would be a new topic every month, as well as a new prize</li>
<li>Later be the prize could be for the best entry on the free educational versions of Stronico as well (more on that to come).</li>
<li>The information would have to be in the form of short, freeform entries, or tips, on a particular topic, either mneumonics, cooking, woodworking, typing, or whatever.  Ideally there would be some voting involved, but initially I would choose the monthly winner and send out the prize.</li>
</ol>
<p>The next challenge I suppose would be how to structure it to support Stronico, either as a promotional site, or as a freeware standalone part of the social networking/mnemonics/brainware part of the internet.</p>
<p>That&#8217;s my idea for the day anyway &#8211; I thought I would share my thought process with everyone.  I find it helpful to flesh out the idea in words instead of leaving it unformed in my head.</p>
<p><small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blog.stronico.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Robert S. Donovan" href="http://www.flickr.com/photos/10687935@N04/3445278328/" target="_blank">Robert S. Donovan</a></small></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=232&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/02/global-microbrands-free-stuff-and-a-new-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Network Theory</title>
		<link>http://blog.stronico.com/2010/02/social-network-theory/</link>
		<comments>http://blog.stronico.com/2010/02/social-network-theory/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 15:16:40 +0000</pubDate>
		<dc:creator>Steve French</dc:creator>
				<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://blog.stronico.com/?p=228</guid>
		<description><![CDATA[<p>I have the idea for a quick and easy to build social network theory site, in deference to the Turner Rule &#8211; I got to buy SocialNetworkTheory.com &#8211; and it&#8217;s already taken.  In fact, it&#8217;s pretty interesting.  Check it out at <a href="http://www.socialnetworktheory.com" target="_blank">SocialNetworkTheory.com</a>.</p>
<p><a href="http://blog.stronico.com/2010/02/social-network-theory/" class="more-link">Read more on Social Network Theory&#8230;</a></p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&#038;id=228&#038;type=feed" alt="" />]]></description>
			<content:encoded><![CDATA[<p>I have the idea for a quick and easy to build social network theory site, in deference to the Turner Rule &#8211; I got to buy SocialNetworkTheory.com &#8211; and it&#8217;s already taken.  In fact, it&#8217;s pretty interesting.  Check it out at <a href="http://www.socialnetworktheory.com" target="_blank">SocialNetworkTheory.com</a>.</p>
<img src="http://blog.stronico.com/?ak_action=api_record_view&id=228&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://blog.stronico.com/2010/02/social-network-theory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
