The Cause: URL Rewrite is new, and it was an oversight on Microsoft’s part.

The Solution: You have to use two rules, first checking to see if the url contains the https.  Here is a sample below

<rewrite>
<rules>
<rule name=”Canonical Hostname – No HTTPS”>
<match url=”(.*)” />
<conditions logicalGrouping=”MatchAll” trackAllCaptures=”false”>
<add input=”{HTTPS}” pattern=”OFF” />
<add input=”{HTTP_HOST}” pattern=”^stronico\.com$” negate=”true” />
</conditions>
<action type=”Redirect” url=”http://stronico.com/{R:1}” />
</rule>
<rule name=”Canonical Hostname – With HTTPS”>
<match url=”(.*)” />
<conditions logicalGrouping=”MatchAll” trackAllCaptures=”false”>
<add input=”{HTTPS}” pattern=”ON” />
<add input=”{HTTP_HOST}” pattern=”^stronico\.com$” negate=”true” />
</conditions>
<action type=”Redirect” url=”https://stronico.com/{R:1}” />
</rule>
</rules>
</rewrite>

That’s it! It took me an embarassingly long time to figure that one out.
photo credit: Marco Fedele

The Problem: Blogger (my blogging platform of choice) sets page titles in reverse. More specifically Blogger will set the title of a post as “Stronico Contact Management – How to fix browser size problem in Silverlight” – which is not as SEO friendly as what I thought it did, which would be “How to fix browser size problem in Silverlight – Stronico”. The former has more words, and quite repetitive.

The Cause: Blogger is just set up that way

The Solution: I did some Google work and came across this post on SEO Book (Thanks!) Basically Blogger has a set of server tags it uses when publishing a blog to an outside server. For whatever reason Blogger sets the page title in an odd order. To fix the problem add in this code in the header section of the Blogger Template

<MainPage>
<title>Stronico Blog – Visual Contact Management</title>
</MainPage>
<Blogger>
<ArchivePage>
<title>Archive of the Stronico Blog</title>
</ArchivePage>
<ItemPage>
<BlogItemTitle><title><$BlogItemTitle$> : Stronico</title></BlogItemTitle></ItemPage>
</Blogger>

That will do it! Thank you SEO Book!

On that note, I just renewed Stronico for another three years.