A months and a half ago I installed HelloBar, I believe on a recommendation from Andrew Warner of Mixergy. I installed it on both this blog and JargonDatabase.com. I had high hopes for it but got almost no traffic to my main site from it. In retrospect, this is not surprising. Traffic to either site comes in from Google as a specific inquiry, with no native interest in Stronico itself. It is to be expected that my beta offer was not met with enthusiasm.
Read more on Hello bar did not work for me…
Popularity: 1% [?]
God Hates MartyrsJust look at how he treats themMake it easy for yourselfUse Stronico
Downsides
Popularity: 1% [?]
As part of my community and marketing efforts, I have either created or reworked three new sites this week. They are
- TopNotchBrain.com – use positive psychology, modern brain insights, and neurological research to maximize your brain power. I hope to make it the ToolMonger of Brain Hacking by having book and software reviews, descriptions of techniques, field experiments, and at some point video interviews. If anyone would like to contribute content to that site please contact me.
Read more on New sites galore – all about brainpower, StartUps, and Jargon…
Popularity: 1% [?]
As I’m currently reading Mark Magnacca’s excellent book “So What” (regarding marketing) I offer my humble Positioning Statement
Me: Do you know how you always forget people you meet and then don’t see for a while?
Read more on My “So What” positioning statement…
Popularity: 1% [?]
People like to use the Five Whys of Toyota to diagnose problems (in deductive fashion). I use the 5 Whats to explain what I do for a living, Stronico, and my music. Which version you get depends on what I think your subject matter expertise happens to be. For my consulting company the 5 Whats are:
Read more on The Five Whys meet the Five Whats…
Popularity: 1% [?]
Last night while thinking about the Stronico marketing plan I thought about ways in which I’m already remarkable. I am not saying remarkable to brag; I just came up with a list of things other people say about my abilities. They are:
Read more on Channeling Seth Godin again – being remarkable in a sinister way…
Popularity: 1% [?]
My weaknesses have made themselves apparant over the past few days, here is a preliminary list. The first entry is the topic, the one below that is the specifics, and the one below that is the practical step to get me to an adequate level in under ten hours.
Read more on A partial list of my entrepreneurial weaknesses, and one time steps to correct them…
Popularity: 1% [?]
Seth Godin posted seven questions all entrepreneurs should answer. The more I try to answer these questions the more useful they become.
Here I go with my attempt. I first list the “off the top of my head response” and then the edited response so I can show the evolution:
Read more on I answer Seth Godin’s seven questions…
Popularity: 1% [?]
Over the years I have met many alumni of the Turner Empire (CNN/Turner Broadcasting/Turner Enterprises/WCW/TBS/Braves/Hawks, etc) and most of them have told me some version of the following story.
[Setup - In the early days of CNN and Turner Broadcasting Ted Turner would prowl his office building and drop in unannounced into random meetings. One day he walked into a meeting where people were planning a cross-channel week-long special on dinosaurs] Continue reading “The Turner Rule in Marketing and Branding” »
Read more on The Turner Rule in Marketing and Branding…
Popularity: 1% [?]