As I’m currently reading Mark Magnacca’s excellent book “So What” (regarding marketing) I offer my humble Positioning Statement
Me: Do you know how you always forget people you meet and then don’t see for a while?
Read more on My “So What” positioning statement…
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People like to use the Five Whys of Toyota to diagnose problems (in deductive fashion). I use the 5 Whats to explain what I do for a living, Stronico, and my music. Which version you get depends on what I think your subject matter expertise happens to be. For my consulting company the 5 Whats are:
Question: What do you do?:
When I describe Stronico it goes like this: Read more on The Five Whys meet the Five Whats…
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Last night while thinking about the Stronico marketing plan I thought about ways in which I’m already remarkable. I am not saying remarkable to brag; I just came up with a list of things other people say about my abilities. They are:
Read more on Channeling Seth Godin again – being remarkable in a sinister way…
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My weaknesses have made themselves apparant over the past few days, here is a preliminary list. The first entry is the topic, the one below that is the specifics, and the one below that is the practical step to get me to an adequate level in under ten hours.
Read more on A partial list of my entrepreneurial weaknesses, and one time steps to correct them…
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Seth Godin posted seven questions all entrepreneurs should answer. The more I try to answer these questions the more useful they become.
Here I go with my attempt. I first list the “off the top of my head response” and then the edited response so I can show the evolution:
Read more on I answer Seth Godin’s seven questions…
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Over the years I have met many alumni of the Turner Empire (CNN/Turner Broadcasting/Turner Enterprises/WCW/TBS/Braves/Hawks, etc) and most of them have told me some version of the following story.
[Setup - In the early days of CNN and Turner Broadcasting Ted Turner would prowl his office building and drop in unannounced into random meetings. One day he walked into a meeting where people were planning a cross-channel week-long special on dinosaurs] Read more on The Turner Rule in Marketing and Branding…
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While reading this Seth Godin post about the iPad release I was struck by how great an idea this was
Give the tribe a badge. The cool thing about marketing the iPad is that it’s a visible symbol, a uniform. If you have one in the office on Monday, you were announcing your membership. And if it says, “sent from my iPad” on the bottom of your emails…
Since Stronico is intended to a be a tool for elite salespeople, why not give them a physical token to reinforce that eliteness, say a challenge coin of some kind. That would dovetail nicely with upcoming secret society marketing ideas as well.
Read more on Another Stronico marketing idea – for phase II anyway…
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I have begun researching the blogs I will be marketing to for the eventual Stronico public launch. So far, here is what I am tracking
Read more on Blog Intelligence Report – what to track…
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Last night I attended the StartUp Atlanta January event (on the web at StartUpAtlanta.org, @StartupAtlanta on Twitter) where about 60 or so members of the Startup community mixed, mingled, and listened to 5 presentations by new Startups in Atlanta.
The community was quite nice, and the venue, Ignition Alley was cool too. Ignition Alley is a co-working facility about four miles away from Stronico HQ which is on my short list of places to go when I need an office. I had a great time meeting everyone and the event was quite well run.
And now, the contestants! We listened to the presentations, and voted via twitter for our favorites, here were mine, recorded here for posterity. I judge startups by the following criteria, on a scale of 1-10 (higher is better). I thought I would share it here for the first time.
Note, I do not judge the passion of the founders, quality of marketing, execution etc. That’s too hard to judge based off of a short presentation. Read more on A Successful Evening at StartUp Atlanta…
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As you might expect, most of the traffic comes from Google, and curiously most of the search terms are about problems with QuickBooks. The How To Fix series is the second most popular. Happily the search term “Visual Contact Management” is a prominent search term as well. I’m still debating as to whether or not the photos in the blog posts are of any use or not.
Read more on A note about the Stronico blog traffic…
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