The Five Whys meet the Five Whats
People like to use the Five Whys of Toyota to diagnose problems (in deductive fashion). I use the 5 Whats to explain what I do for a living, Stronico, and my music. Which version you get depends on what I think your subject matter expertise happens to be. For my consulting company the 5 Whats are:
Question: What do you do?:
- Audience: Technically unsophisticated:
Answer: I build websites - Audience: Of average tech savvy (an iPhone or Android owner, but no more):
Answer: I’m a computer programmer - Audience: Technically Savvy – able to set up WordPress and remove viruses from a friends computer:
Answer: I do the backend programming and database development for websites - Audience: Technically sophisticated, but not similar to me, e.g. graphic designers and pure DBAs
Answer: I’m a .Net developer, specializing in backend programming and database development for websites - Audience: Technically sophisticated, and similar, e.g. another .Net developer or PHP developer and the like:
Answer: I do ASP.net/C# and Sql Server, mostly for the backend of sites
When I describe Stronico it goes like this: Read more on The Five Whys meet the Five Whats…
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