photo © 1918 National Library of Scotland | more info (via: Wylio)I recently the following idea for a Stronico tagline; I’m noting it here for future use.

God Hates Martyrs

Just look at how he treats them

Make it easy for yourself

Use Stronico

Downsides

1. It does not mention the product functionality
2. No particular words that separate out the audience
3. It does not tell you what part of your life is made easier by the product
4. Probably offensive to some people

Upsides:

1. The phrase “God Hates” is catchy
2. Appeals to qualities of a target customer, namely someone who will acttively take steps (in this case steps that involve spending money) to improve their situation (i.e. the “take it easy on yourself) and avoid unneccesary suffering
3. Original

Thoughts?  Now that I see it written out I kind of like it.

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