My “So What” positioning statement
As I’m currently reading Mark Magnacca’s excellent book “So What” (regarding marketing) I offer my humble Positioning Statement
Me: Do you know how you always forget people you meet and then don’t see for a while?
Potential Customer: Oh yes, that happens to me all the time
Me: Well, Stronico helps you remember people by showing you where they fit into your life. You can see their interests, their friends and how you know them in the first place.
Coming up with that is an illuminating exercise. “Visual Contact Management” is an accurate description of what Stronico actually does, but most people don’t see the utility in that description.
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